A passion for scalp health & hair loss
Macy Amanda Birnie is a registered trichologist with over eight years of clinical experience and more than twenty years in the hair industry. Scalp health and hair loss are not simply part of her work, they are her passion and drive her every day.
She is deeply committed to helping clients understand their scalp and hair, and just as committed to educating hairdressers so they can recognise early signs of thinning, loss and imbalance with confidence. For Macy, education changes outcomes. It builds trust in the chair and credibility in business.
From the very start
Her journey with Fabriq began when the brand was known as KeraStraight. Working at Trevor Sorbie, she tested countless smoothing systems. Few delivered beyond the first appointment. Fabriq did, the performance was consistent, and vitally, the integrity of the hair remained intact. Clients noticed the difference.
It was when Macy demonstrated the treatments at Salon International that she witnessed for herself the passion behind the formulations, the commitment to performance and the dedication to the client experience and the hair’s long-term health.
When Macy relocated to Chester, bringing Fabriq into her new salon was a non-negotiable. Then, when she opened her trichology clinic, it was the first brand she chose to stock. In a clinical environment, reputation rests on results. She recommends only what she 100% believes in.
A new level
That belief deepened with Soothe.
As a trichologist, Macy is exacting about scalp formulations. Many scalp-focused products calm the skin but leave hair dry, unmanageable and compromised. Soothe impressed her immediately, this was truly different.
“The ingredient profile immediately stood out as thoughtfully formulated, evidence-led, and beautifully balanced. But what impressed me most was the performance. The Soothe Shampoo, Conditioner and Tonic work in harmony to calm irritation, support the scalp barrier and reduce excessive shedding without stripping or dehydrating the hair fibre.
As a trichologist, the inclusion of ingredients gives me enormous confidence when recommending the range. I know I am offering something that will genuinely make a difference.”
She has since used Soothe across a wide spectrum of clients:
Dry, tight scalps
Coarse and textured hair
Bleached and chemically treated hair
Reactive and sensitive skin types
In one case involving Lichen Simplex Chronicus (neurodermatitis), visible redness reduced after the first wash, scaling softened noticeably and the client experienced immediate relief. The hair remained smooth and controlled.
Moments like that matter.
“Fabriq has evolved beautifully over the years from industry-leading smoothing systems to a brand that now fully embraces scalp science and long-term hair health. What has never changed is the integrity behind the formulations and the passion for excellence.”
For Macy, Fabriq represents integrity. Education-led service. Visible results.
For her clients, it means comfort, confidence and Effortless Control for every hair type.
For her business, they mean differentiation. Education-led services. Client loyalty. And the ability to offer solutions not just treatments.
“I am proud to be part of a brand that continues to innovate while keeping the client’s needs at the heart of everything it does. Fabriq doesn’t just create products it creates confidence, for professionals and clients alike.”
Contact: 07904467333
[email protected]
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