Healthy hair comes first
Marina Hodgins, owner of Fringe Benefits & Labella in Gloucester, has spent more than 35 years in the hair industry. Her philosophy has stayed constant from day one. Healthy hair comes first.
Consultation, trust and long-term hair health sit at the centre of every service in her salon. Marina believes great results come from understanding what the hair truly needs and delivering treatments that support the hair fibre rather than masking damage.
Her relationship with Fabriq began many years ago when the brand was known as KeraStraight. From the first treatments, the difference was clear.
Fabriq Stands Out
"I’ve seen many products promise miracles over the years. Fabriq stood out because the results were dramatic and honest. The hair improved, my clients could actually see and feel the difference and manage it at home."
Fabriq treatments quickly became part of Marina’s consultation process. Services such as Quick Fix allow her team to tailor treatments based on the balance of moisture and protein each client needs.
"For me, consultation is everything, but once you understand the hair, you see opportunities to transform it. With Fabriq, the results speak for themselves. You see the change immediately, and the hair continues to improve."
Education
Education is another key part of Marina’s work. She regularly supports other stylists and salons in understanding how treatment services can strengthen client loyalty and improve hair health.
"When you confidently recommend something that truly works, your clients trust you. That trust builds long-term relationships."
Two products stand out in Marina’s salon.
The Soothe range, which she recommends for stressed or sensitive scalps, brings calm and comfort while improving condition through the lengths.
And Ultimate Oil, her finishing essential.
"Ultimate Oil is my final touch. It adds shine, softness and protection without ever weighing the hair down."
Life changing
One client moment that still stays with her was a guest who felt her hair was beyond saving. Over-processed, dry, and lacking confidence. She genuinely thought nothing would help.
As soon as her treatment was complete, Marina’s guest looked in the mirror and said, “I feel like me again.”
"That’s why I do this. It’s never just about hair. It’s about confidence."
For Marina, being part of the Fabriq Masters community reflects something simple. Working with products she genuinely believes in.
Connect with Marina
www.fringe-benefits.co.uk
